Done right, direct mailers are an effective method of generating responses from B2B prospects. We surveyed over 300 industry professionals to understand how direct mailers have been used as a powerful business-generating tool in their organizations. In this executive summary you will get a preview of our full-length study, which addresses important questions such as
- How are companies across industries using direct mailers to drive growth?
- What barriers prevent companies from using direct mail?
- How do mailer response rates compare with those of other communication methods?
- What types of mailers are most likely to elicit a response?